An AI that tracks digital ads’ energy consumption could help tech companies and advertisers to act more sustainably
Many internet users are shown thousands of adverts a day, and all those ads use a huge amount of energy, say researchers.
“Online advertising consumes more than we think, comparable to a small country,” says Patricia Callejo at the UC3M-Santander Big Data Institute in Spain.
Callejo and her colleagues worked with Cavai, an advertising tech company based in Norway, to develop CarbonTag, a system to help account for energy use and any associated greenhouse gas emissions …
Article amended on 18 November 2022
We clarified the study’s assumptions about the number of internet users and how many ads they see.