Like, Comment, Subscribe review: Inside track on YouTube’s success

Over 17 years, YouTube has transformed from a place to share home videos to a cultural juggernaut that helps elect presidents. A new book from Mark Bergen gives unparalleled insights into the platform’s rise

Technology 14 September 2022

Working, Ukraine, Adult, Blogging, Business

YouTube creators can have enormous influence over popular culture

Inside Creative House/getty images

Like, Comment, Subscribe

Mark Bergen (Penguin Business)

THE sheer scale of YouTube is inescapable. The site is the world’s biggest video-sharing platform, a veritable Alexandrian library for the digital 21st century and a de facto search engine for billions of people worldwide.

Its position in our lives is all the more extraordinary when you consider its age: if YouTube were a person, it would be unable to drive in many countries, and still couldn’t legally drink in the UK, US and Australia. …

Related Posts